The team

La trait d’union is an advertising & communication agency. We’re small, but offer our clients a full service, we’re fast but creative, lithe but professional, sharp but cost-effective.

Established in 1985 from Giovanni Rasini (creativity) and Mariarosa Adani (marketing), La trait d’union has Italian & international clients, and some of them have been with us for many, many years.


Giovanni Rasini


Mariarosa Adani


and with

Piero di Camillo

Piero di Camillo brings to La trait d’union an experience built from a peculiar angle: the client’s one. In the seventies he is already marketing director in Hewlett-Packard Italia, and he ends in the new century as Marketing Vice President for the whole Europe in Epson (the Japanese IT & printing multinational). His experience allows him to deepen brand corporate and communication dynamics, also in a multicultural context: that’s why he speaks and understands the corporate language.